BEST Launches New Company Logo and Holds The Grand Opening of Enso Hotel
On Thursday night, November 23, 2017, coinciding with the Grand Opening of Enso Hotel, launching PT Bekasi Fajar Industrial Estate Tbk. (BEST), as the industrial estate developer and manager, launched the company's new logo and identity. The change followed the new vision and mission, and the management's determination to build high quality, integrated industrial areas. The industrial township managed by BEST, which is known as the MM2100 Industrial Township, has many advantages, in particular its very strategic location close to the center of business, economic and trade in Jakarta which is also right in the middle of the industrial corridor between toll roads from Jakarta, Tanjung Priok Harbor and several industries in Karawang, Cikarang, Bekasi. BEST will also have direct access to the JORR II once the toll road is operational.
Entering its 28th year, BEST has a long history of engaging in industrial estate development. Our long journey has given us a wealth of experience, insight and knowledge which has strengthened our abili to deliver excellent service to our tenants, communities and stakeholders within a good quality environmentl.
“With the launch of this new logo as our new identity, we mark the entry of BEST into a new chapter, becoming a benchmark for the development of other industrial townships in various parts of Indonesia," said Yoshihiro Kobi – President Director BEST.
The creation of the new logo took into account opinions from management, employees and all stakeholders, with three important things to consider namely integration, service and focus.
The color and shape of this new logo reflects modern elements, technology, and synergy as the characteristics of the company. BEST as a developer of industrial townships will continue to provide ongoing value add to customers and continue to be responsive to the dynamics of current business development.
“From its inception until the present, MM2100 Industrial Township has become an industrialized area which shows great concern for the industrial growth in the Bekasi area, in particular cost and time efficiency in all operational matters undertaken by tenants, infrastructure accessibility facilities such as road access between industrial estates, electrical facilities, customs , and not forgetting the management's concern, MM2100 as an environmentally sound industrial area", as described by Leo Yulianto Sutedja, Vice President of BEST
On the same day, BEST held the Grand Opening ceremony for Enso Hotel. The Soft Opening was previously carried out in February 2017. The hotel is the first 4 star hotel in the MM2100 Industrial Area.
It has 192 rooms (Superior & Premier), a Lagoon Pool, Function Room, Enso Cafe which provides very attractive views as well a range of 4 star amenities , which are superior compared with many other hotels, providing a Choice of Pillows in accordance with the wishes of guests staying overnight in this hotel.
Enso Hotel as a business hotel provides international standard service for Customers inside and outside the MM2100 Industrial Township, while accommodating guests and families who want to experience a memorable stay.